Archive | golf

Give BearingPoint a Mulligan

I like Darren Rovell’s post today about the relevance of BearingPoint’s logo on Phil Mickelson’s visor. Well, maybe I should say “logic” instead of “relevance.” Having worked in marketing in the professional services space, I know that those products are really a relationship-based sell and not so much advertising driven. After reading in Rovell’s post […]

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