http://isendyouremail.com I Send Your Email is an email marketing resource (strategy and implementation) for companies who want use email as a marketing tool. Wed, 18 Jan 2012 21:09:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://isendyouremail.com/2006/12/04/a-card-in-hand-is-worth-more-than-two-gifts-under-the-tree/ http://isendyouremail.com/2006/12/04/a-card-in-hand-is-worth-more-than-two-gifts-under-the-tree/#comments Mon, 04 Dec 2006 16:17:00 +0000 Sandi Solow http://sandisolow.wordpress.com/2006/12/04/a-card-in-hand-is-worth-more-than-two-gifts-under-the-tree/ I read this blog about the Starbucks card and wanted to throw in my $.02 on the topic. Having given (and received) this card, I know first-hand how easily they can become a staple item in someone’s wallet. But I think this is an example of a good loyalty program. Given that many people make a Starbucks stop a part of their daily routine, and that one in eight visitors use a Starbucks card to pay for their drink, the coffee retailer has a wonderful opportunity to get to know its customers and create tailored marketing campaigns. In this time of holiday gift-giving, I wouldn’t be surprised if Starbucks cards accounted for a large portion of the $24.8 billion in sales projected here for gift cards. As one analyst pointed out, why not give a gift that allows the recipient to choose how its used?

]]> http://isendyouremail.com/2006/12/04/a-card-in-hand-is-worth-more-than-two-gifts-under-the-tree/feed/ 0