Even though we haven’t even gone trick or treating yet in the United States, it’s not too early to be thinking of Cyber Monday, the first weekday after Black Friday that kicks off the online holiday shopping season. What are you going to do to get ready? From a marketer’s perspective, there’s plenty to work [...]
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Transactional emails don’t have to be boring
I just noticed last week that Facebook has switched its friend request emails from plain text messages to a full HTML version. The benefits of HTML email over text are numerous and it’s nice to see Facebook offering its users something of value in these messages. Here’s a “before” snapshot of the friend request notification: [...]
Brag beyond email
Newsletters give you the opportunity to share your company’s good news and do a little bragging at the same time – new products, new employees or new locations. But if you’re going to go to the effort to develop an e-newsletter to share your company’s highlights, why limit the sharing to just an email? There [...]
Add an opt-in form to your Facebook page
For those who manage a Facebook Fan page, adding an option for fans to opt-in to your newsletters is a must. Click the headline to learn more.
When should we start social media marketing?
Recently on MarketingSherpa, this question was posed in an article (Full link here):When should we start with social media marketing? Their response follows: Social media is a powerful channel, but it works in conjunction with other efforts, such as email. You should get your email marketing tactics nailed down first, before you make a big [...]
Email resolutions
I sent this out recently to my I Send Your Email newsletter sign-up list, but wanted to share the information here as well. Here’s where you can sign-up for the monthly newsletter with tips and information to get this sent to you directly. Email resolutions It’s a safe bet that we’ve all made New Year’s [...]
Study: Email is cheap and we like it
This week’s Marketing Sherpa Chart of the Week highlights marketing spend allocated towards email. Here’s the chart, taken from the organization’s Benchmark Survey: A takeaway from the above is that just as many people said email is cheap or free and fine as it is as did those who find it to be a powerful [...]
E-m-a-i-l: Email, email, email!
No sooner did I write about the importance of combining text with images in email design did I come across this email from the New York Jets: It’s lovely to look at, but it goes against everything I believe in as far as email design is concerned. I’ll give the team credit for blasting this [...]
Email design: The good, bad and ugly
Lately I’ve been getting a lot of HTML-only emails. My settings, like those of most people, have images turned off. In fact, here’s a quote from a Marketing Sherpa study: MarketingSherpa data indicates that 59% of consumers and 90% of business email users view some or all of their email with images turned off. This [...]
Further proof that email is essential
The following is from an article in the Charleston (S.C.) Business Journal: In a May 2008 study of consumer attitudes conducted by the research firm Ipsos for Habeas Inc., 67% preferred e-mail as the primary method of personal and business communication. A majority (88%) said they would like organizations to give them more choice over [...]
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