On this first full day of March Madness 2012, I thought I’d apply email marketing strategies to the annual ritual of filling out tournament brackets. Here are four No. 1 seed strategies to keep in mind as you develop and manage your email marketing program. No. 1 – West Region: Relevance Is what you’re sending [...]
Archive | Email marketing RSS feed for this section
Happy Birthday (Email) to me!
With February being my birthday month, I’ve received a ton of notes to wish me well on my special day. This seemed like a good opportunity to talk about these feel-good emails that any business can send. Step 1 to sending these is collecting the necessary information. Adding the birthday field to your sign-up form [...]
Back to school basics for email marketing
In the United States, it’s the time of year when school kids and college students across the country are beginning class for the school year. Fall semester has begun, and with Labor Day (another American holiday) coming up, summer is just about over, for all intents and purposes. In the spirit of going back to [...]
Why Food Trucks Need Email Marketing
In Atlanta, Georgia, which is where I live, the food truck phenomenon is taking the streets by storm. Not a day goes by when I don’t get a Tweet or Facebook update on the location of one or more of these trucks. Each time, my stomach starts to grumble, and sometimes I even abandon my [...]
Keeping mobile in mind for your email campaigns
You’ve designed a beautiful email, sent it at a time of day when you expect to garner optimal results, but yet there’s something you’re not seeing in the metrics that you’d expected. What’s missing? Did you take into account the segment of your audience who would be reading your email on a mobile device when [...]
Facebook and Email: Part 1 of 2
For the sake of discussion, I’m going to assume you’ve heard of Facebook. But just so we’re all clear, it’s a “social networking service and website” (to quote Wikipedia) that connects people to their friends, family members, co-workers, etc. for the purposes of sharing information about their daily lives. But can it really help your [...]
Fighting unsubscribes
At the Atlanta Interactive Marketing Association’s February event, which focused on email marketing, “frequency” was cited most often as the reason why people unsubscribe from a company’s email marketing program. This statistic was anecdotal, but plays into the feeling a lot of people have: “This company is jamming up my inbox! Make it stop!” So [...]
Trick or treat, email-style
In the spirit of Halloween, this month’s installment is about email tricks and treats. No ghosts or goblins here, just a look at the good and bad of email marketing. No guarantees, but if you keep these in mind, you’ll have an increased chance of avoiding the “toilet paper in the trees” equivalent happening to [...]
They’re just not that into you: Inactive subscribers
It may be a little early to think about spring cleaning, but I figure that a new year is a good time to clean up your email list and focus on your active subscribers. To combat list fatigue, when subscribers ignore and don’t open your e-mail, here are some suggestions to try to re-engage those [...]
Let’s connect
