With February being my birthday month, I’ve received a ton of notes to wish me well on my special day. This seemed like a good opportunity to talk about these feel-good emails that any business can send. Step 1 to sending these is collecting the necessary information. Adding the birthday field to your sign-up form [...]
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Keeping mobile in mind for your email campaigns
You’ve designed a beautiful email, sent it at a time of day when you expect to garner optimal results, but yet there’s something you’re not seeing in the metrics that you’d expected. What’s missing? Did you take into account the segment of your audience who would be reading your email on a mobile device when [...]
Trick or treat, email-style
In the spirit of Halloween, this month’s installment is about email tricks and treats. No ghosts or goblins here, just a look at the good and bad of email marketing. No guarantees, but if you keep these in mind, you’ll have an increased chance of avoiding the “toilet paper in the trees” equivalent happening to [...]
Transactional emails don’t have to be boring
I just noticed last week that Facebook has switched its friend request emails from plain text messages to a full HTML version. The benefits of HTML email over text are numerous and it’s nice to see Facebook offering its users something of value in these messages. Here’s a “before” snapshot of the friend request notification: [...]
E-m-a-i-l: Email, email, email!
No sooner did I write about the importance of combining text with images in email design did I come across this email from the New York Jets: It’s lovely to look at, but it goes against everything I believe in as far as email design is concerned. I’ll give the team credit for blasting this [...]
Email design: The good, bad and ugly
Lately I’ve been getting a lot of HTML-only emails. My settings, like those of most people, have images turned off. In fact, here’s a quote from a Marketing Sherpa study: MarketingSherpa data indicates that 59% of consumers and 90% of business email users view some or all of their email with images turned off. This [...]
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