Archive | Billboards

KISS: Keep it Simple, Stupid

This AdRants post says the best practices for billboard advertising better than I ever could. What is the expression, “The more you add the more you take away”? (Or something to that effect.) I wish more billboard advertisers would heed the sage advice of AdRants imparted in the last paragraph: It’s unfortunate most agencies and […]

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L.A.’s Outdoors go Digital

Hello! We here at Marketing Through the Clutter are back from our summer vacation and ready to resume our critiques of the good and the bad of marketing in today’s busy world.  Circa December 2006 I wrote about Atlanta Mayor Shirley Franklin vetoing plans by a few outdoor advertising companies to erect digital billboards in […]

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