Archive | Advertising

Quantifying the clutter

When I created this blog, I had information such as this in mind: “As consumers, we see over 3,156 images a day. We’re just not conscious of them,” says Marshal Cohen, chief industry analyst of the consumer research firm NPD Group. “Our subconscious records maybe 150, and only 30 or so reach our conscious behavior. […]

Continue Reading 0

KISS: Keep it Simple, Stupid

This AdRants post says the best practices for billboard advertising better than I ever could. What is the expression, “The more you add the more you take away”? (Or something to that effect.) I wish more billboard advertisers would heed the sage advice of AdRants imparted in the last paragraph: It’s unfortunate most agencies and […]

Continue Reading 0

L.A.’s Outdoors go Digital

Hello! We here at Marketing Through the Clutter are back from our summer vacation and ready to resume our critiques of the good and the bad of marketing in today’s busy world.  Circa December 2006 I wrote about Atlanta Mayor Shirley Franklin vetoing plans by a few outdoor advertising companies to erect digital billboards in […]

Continue Reading 0

Critiquing J.C. Penney’s Plan

J.C. Penney’s CMO calls out the dilemma of marketing clutter in his quote announcing the company’s “2007 Back-to-School” campaign: “While traditional marketing remains an important part of our approach, we are focused on incorporating new components into this year’s Back-to-School campaign that will truly reach youth in an authentic way,” said Mike Boylson, chief marketing […]

Continue Reading 0

X Doesn’t Always Mark the Age

Penelope Trunk had an interesting post yesterday about generational ID’s.  You may think you’re a Baby Boomer or in Generation Y just because of the year you were born in.  But, how about identifying with a generation by how they use various forms of media?  Check out the test she put together and see if you’re really acting […]

Continue Reading 1

Low Maintenance Messaging

Talk about a different approach! Atlanta-based WestWayne advertising has downsized its website to a single page resembling the classic “404 Page Not Found” page. This is how WestWayne’s page looks now. Most agencies try to blind visitors to their website with Flashtastic effects that are pretty self-serving. This is a very different approach and I’d […]

Continue Reading 4

Give BearingPoint a Mulligan

I like Darren Rovell’s post today about the relevance of BearingPoint’s logo on Phil Mickelson’s visor. Well, maybe I should say “logic” instead of “relevance.” Having worked in marketing in the professional services space, I know that those products are really a relationship-based sell and not so much advertising driven. After reading in Rovell’s post […]

Continue Reading 1

Nike “Thanks” Imus

Leave it to Nike to use the Don Imus controversy as the source for an ad campaign. In this print ad that began running on April 15, the sports apparel company has taken the comments made by the ugliest man on radio and turned them into an opportunity “…to move the conversation forward,” according to […]

Continue Reading 0