Tools and News You Can Use

For this month’s installment, I am going to pass along a few articles of interest and tools to help you make better use of email for marketing purposes. These are things I’ve come across and think they’d be useful to anyone reading this, which tends to be folks who are proponents of email marketing. Launching […]

Continue Reading 17

Resolve not to do in 2015

Happy new year! Even though we are well into January, I still think it’s an appropriate salutation! If you didn’t start of January with a list of resolutions – things you’ve pledged to do – then I bet you know someone who did. Instead of developing a list of behaviors you plan to change, how […]

Continue Reading 1

What was popular in 2014

December seems like as good a time as any to do a retrospective look at my blog posts from the past year. I like to see what were the popular posts that I wrote to get an understanding of what resonated – and what didn’t. Using page views as the sole metric for success, here […]

Continue Reading 1

It’s Time to Say Thank You

We all could stand to say “thank you” once in a while to those we appreciate. I’ll start by thanking you for reading this. Without loyal subscribers such as you, I wouldn’t be blogging. With the Thanksgiving holiday coming up in the United States, it’s a great opportunity to send a note to your stakeholders […]

Continue Reading 4

Holiday email campaign tactics

I recently attended an Atlanta Interactive Marketing Association event led by the always-fantastic Loren McDonald of Silverpop, an IBM company, and Meredith Gertz of, an Amazon Company. The topic was “Last Minute Holiday Campaigns to Implement NOW to Drive More Engagement!” There were many helpful tactics shared that I want to pass along, which […]

Continue Reading 3

Changes with Gmail

Today is Gmail’s 10th birthday – yes that’s right, it launched on April 1, 2004. And given the changes that underway with Google’s email platform, I thought this might be a good time to bring what’s new in Gmail to your attention. As marketers, the stats clearly indicate that this is a domain we cannot […]

Continue Reading 3

Send more email!

In my Talent Zoo column this month I put forth the idea of sending more email. But not just more junk mail, more quality email. I know some folks think it’s possible to send too much email, but that’s only the case if your subscribers start opting out en masse. The key is to find […]

Continue Reading 2

What was popular in 2013?

Happy New Year! I hope everyone has had a restful holiday season and is ready for a great 2014. I wanted to start the new year off with a look back at popular blog posts of mine in 2013.  Here are the top 6 most viewed posts in 2013: Email lessons learned from Scoutmob Happy […]

Continue Reading 0