Author Archive | Sandi Solow

Full or Cluttered?

Seth Godin’s column today touches on what I call clutter. He uses the term “full.” His posting is an interesting take on how repetition of a message can pay off. While I think the marketplace is cluttered and only the relevant content finds its way to an audience, Godin believes consumers are full until they’re […]

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Reaching a Virtual Audience for Real-Life Action

Another posting I found interesting today – this interview Nedra Kline Weinreich conducted with CDC Second Life representative John Anderton about how the organization is using the virtual arena to carry out its mission of public health advocacy and education. I really like how the agency has chosen this platform for communicating with its audience. […]

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Talk to Me So I Can Talk to You

Here’s a nutty idea – listen to your consumer! But listening requires asking questions in the first place, and that could get messy. In what could be mistaken for a Mars/Venus debate, today’s most e-mailed story on NYTimes.com has the headline: What Do Women Want? Just Ask Look a little closer and you’ll find a […]

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My oh my – Sports News

The two leading sports news sites, ESPN.com and SI.com, have taken to the “My” revolution that’s taking over the internet. (Think MySpace, MyCokeRewards, My Yahoo and the like.) Each has its own “My[insert name here]” portal to bring users/fans customized information to an online portal (ESPN) or their desktop via downloadable software (SI). I am […]

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Making a personal connection… one buyer at a time

Well lookie here – a cluttered marketplace reference! I’ve found Seth Godin’s blog to be enjoyable and very informative. His advocating the use of data mining to analyze other habits of a product’s target audience dovetails with my last post nicely – anyone who wants to reach my friend who limits her TV watching to […]

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Where Obama and Oscar come together

With my first blog posting, I feel I am setting a precedent for all future writings. So this seems like a good time to say that there will be no set formula or tone to this forum. The constant theme will be me expressing my opinions on life as a consumer in today’s cluttered world. […]

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