Author Archive | Sandi Solow

SoCon07: I came, I saw, I participated

I attended SoCon07 yesterday, not quite knowing what to expect when I registered. It was billed as an un-conference, which meant nothing to me. I was just hoping to learn more about using blogs and other forms of social media as marketing tools. I didn’t care what format the program took to do that. Early […]

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Interactive Advertising – Putting the Fans in the Super Bowl

The idea of user-generated advertising during the Super Bowl fascinates me. That companies would be willing to allow Joe or Jane Public to control the content of the most expensive time on television is intriguing. Not that the advertisers are totally hands-off, as Chevy learned the hard way what happens when the public gets their […]

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A Happy iPod Story for 2007

I am excited to start off 2007 with a tale of good customer service. Just before leaving town for vacation I noticed the screen on my iPod was broken. After a quick trip to the Genius Bar, my iPod was off to iPodResQ to be repaired. It wasn’t the cheapest option, but when I factored […]

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Atlanta Billboards Not Changing Soon

I’ll be curious to see how the Atlanta City Council decides to regulate digital billboards. Talk about getting your message across in a busy marketplace! I loved the mention of a restaurant being able to tailor its pitch for different meal specials throughout the day. This topic interests me for several reasons. I am a […]

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Looks Like Philips Has a Winner

Philips Electronics was the sole sponsor of the December 4 edition of NBC Nightly News and in doing so freed up more than an extra six minutes of airtime for the program. This elimination of multiple advertisers allowed all of the attention to be on Philips’ “sense and sensibility theme.” According to this USA Today […]

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Where Relevancy Road Meets Location Lane

Here’s a great posting about the placement of messages by Seth Godin. With the abundance of clutter, if a message with information about a product I need is mis-placed, it’s likely to go unnoticed (un heard). A key to success is being in the right place at the right time. Right message, right location – […]

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NBC Sells AND Produces Ads

I wanted to point out Jon Fine’s most recent column for BusinessWeek, which discusses the new role NBC is taking with some of its key advertisers. While not so much a discussion of on-point marketing or anything that cuts through the clutter, it’s interesting to point out that the network has found a way to […]

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The Smell of Success?

Kraft is sponsoring a special issue of People magazine with ads that allow readers to experience the smell of one of the products being advertised. Kraft believes the more a reader can play with the ad, the better the recall of its message, says Gary Gruneberg, director of media buying for Kraft Foods. The idea […]

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