Archive | July, 2013

Knocking out “Email Blasts”

With a nod to LL Cool J, my latest Talent Zoo column is a rant about the term “email blasts.” It’s a phrase that needs to be knocked out of common usage. Are you someone who uses this term to refer to your email campaigns? If so, are you willing to abandon it and say […]

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Mobile Inbox

Mobile Inbox Rules – Talent Zoo column

Here’s my latest Talent Zoo column: The Mobile Inbox Rules. For this installment, I share the perils of ignoring the mobile segment of your audience. It’s foolish these days to assume your message is being read exclusively on a desktop platform. Please check out my column and share your thoughts on how your audience is […]

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