Comments on: Sherpa chart: Marketers Tailoring Digital Tactics in Recessionary Economy http://isendyouremail.com/2008/11/18/sherpa-chart-marketers-tailoring-digital-tactics-in-recessionary-economy/ I Send Your Email is an email marketing resource (strategy and implementation) for companies who want use email as a marketing tool. Sun, 29 Jan 2012 19:23:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sandi K. Solow http://isendyouremail.com/2008/11/18/sherpa-chart-marketers-tailoring-digital-tactics-in-recessionary-economy/comment-page-1/#comment-294 Sandi K. Solow Thu, 15 Jan 2009 00:08:00 +0000 http://sandisolow.wordpress.com/2008/11/18/sherpa-chart-marketers-tailoring-digital-tactics-in-recessionary-economy/#comment-294 Scott -- Thanks for your thoughtful reply. I wonder if the difficulty in quantifying results has small businesses shying away from using social media. Given email's tried and true methods, I imagine it to be a growth area in 2009. Scott — Thanks for your thoughtful reply. I wonder if the difficulty in quantifying results has small businesses shying away from using social media. Given email’s tried and true methods, I imagine it to be a growth area in 2009.

]]> By: scott http://isendyouremail.com/2008/11/18/sherpa-chart-marketers-tailoring-digital-tactics-in-recessionary-economy/comment-page-1/#comment-293 scott Wed, 14 Jan 2009 02:21:00 +0000 http://sandisolow.wordpress.com/2008/11/18/sherpa-chart-marketers-tailoring-digital-tactics-in-recessionary-economy/#comment-293 It's interesting, Sandi. I generally work with small businesses, and in that sector, the intentions of using the social media are there...but when it comes down to it, for the most part they're not following through there.<br/><br/>Also, from the chart, it shows that there'll be a slight drop in pay-per-click. But the bigger picture shows that only 10% of companies have ever even tried PPC. My guess is that email marketing makes very big gains this year based on the ROI. It’s interesting, Sandi. I generally work with small businesses, and in that sector, the intentions of using the social media are there…but when it comes down to it, for the most part they’re not following through there.

Also, from the chart, it shows that there’ll be a slight drop in pay-per-click. But the bigger picture shows that only 10% of companies have ever even tried PPC. My guess is that email marketing makes very big gains this year based on the ROI.

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