This week’s Marketing Sherpa Chart of the Week highlights marketing spend allocated towards email. Here’s the chart, taken from the organization’s Benchmark Survey: A takeaway from the above is that just as many people said email is cheap or free and fine as it is as did those who find it to be a powerful [...]
Archive | August, 2008
E-m-a-i-l: Email, email, email!
No sooner did I write about the importance of combining text with images in email design did I come across this email from the New York Jets: It’s lovely to look at, but it goes against everything I believe in as far as email design is concerned. I’ll give the team credit for blasting this [...]
Email design: The good, bad and ugly
Lately I’ve been getting a lot of HTML-only emails. My settings, like those of most people, have images turned off. In fact, here’s a quote from a Marketing Sherpa study: MarketingSherpa data indicates that 59% of consumers and 90% of business email users view some or all of their email with images turned off. This [...]
(Belated) Meet-up recap
I have been terribly remiss in posting a follow-up to an earlier post that mentioned I’d be speaking at an Atlanta Web Entrepreneurs Meet-up last month. For a full review of the event, here’s a recap by Ben Chesnut of MailChimp, who was also a speaker. His take is much wittier than anything I could [...]
What is this blog about?
I’d say this is pretty accurate – email, marketing, Atlanta-based, communication on different platforms. This was created by wordle.net. I just plugged in this blog’s URL and presto.
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