Comments on: Zappos responds http://isendyouremail.com/2007/11/26/zappos-responds/ I Send Your Email is an email marketing resource (strategy and implementation) for companies who want use email as a marketing tool. Sun, 29 Jan 2012 19:23:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Edward Vielmetti http://isendyouremail.com/2007/11/26/zappos-responds/comment-page-1/#comment-244 Edward Vielmetti Tue, 27 Nov 2007 05:15:00 +0000 http://sandisolow.wordpress.com/2007/11/26/zappos-responds/#comment-244 Zappos did a better job than Hotwire, who tagged my travel purchase.<br/><br/>See my blog notes at <a HREF="http://vielmetti.typepad.com/vacuum/2007/11/hotwire-and-fac.html" REL="nofollow">hotwire and facebook beacon</a>.<br/><br/>(sigh, I hate it when marketing people are creepy and stupid) Zappos did a better job than Hotwire, who tagged my travel purchase.

See my blog notes at hotwire and facebook beacon.

(sigh, I hate it when marketing people are creepy and stupid)

]]> By: Sandi K. Solow http://isendyouremail.com/2007/11/26/zappos-responds/comment-page-1/#comment-243 Sandi K. Solow Mon, 26 Nov 2007 19:24:00 +0000 http://sandisolow.wordpress.com/2007/11/26/zappos-responds/#comment-243 Dave --<br/><br/>I agree with your points entirely. There isn't any WIIFM from the customer's perspective. It seems to me that since I heard from Zappos so quickly (it took them a few days to respond to my email asking permission to post their gesture) that they're monitoring response to their Beacon participation. Or they're always active blog monitors. But a $25 coupon isn't a mere gesture, it's a significant percentage of my original purchase. I'll be curious to see how long Zappos stays a part of Beacon, or if Facebook changes the opt-in/opt-out procedures.<br/><br/>Thanks for stopping by and commenting,<br/>Sandi Dave –

I agree with your points entirely. There isn’t any WIIFM from the customer’s perspective. It seems to me that since I heard from Zappos so quickly (it took them a few days to respond to my email asking permission to post their gesture) that they’re monitoring response to their Beacon participation. Or they’re always active blog monitors. But a $25 coupon isn’t a mere gesture, it’s a significant percentage of my original purchase. I’ll be curious to see how long Zappos stays a part of Beacon, or if Facebook changes the opt-in/opt-out procedures.

Thanks for stopping by and commenting,
Sandi

]]> By: Dave C. http://isendyouremail.com/2007/11/26/zappos-responds/comment-page-1/#comment-242 Dave C. Mon, 26 Nov 2007 16:43:00 +0000 http://sandisolow.wordpress.com/2007/11/26/zappos-responds/#comment-242 The tone strikes me as a bit off:<br/><br/>"All you would have to do is login into your Facebook account, click on the privacy link, click the "external websites" link, and then check the "never" radio button for Zappos.com."<br/><br/>They ought to acknowledge that this opt-out is hard to find especially when you don't know where exactly to look, and that for a company so committed to customer service, as you suggest perhaps starting as out and having to opt-in would be a better approach. Is there anything in that email to you that explains what the value is to you, the buyer, of having your purchases announced by default? The tone strikes me as a bit off:

“All you would have to do is login into your Facebook account, click on the privacy link, click the “external websites” link, and then check the “never” radio button for Zappos.com.”

They ought to acknowledge that this opt-out is hard to find especially when you don’t know where exactly to look, and that for a company so committed to customer service, as you suggest perhaps starting as out and having to opt-in would be a better approach. Is there anything in that email to you that explains what the value is to you, the buyer, of having your purchases announced by default?

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