Comments on: Beacon: A signal of my displeasure http://isendyouremail.com/2007/11/21/beacon-a-signal-of-my-displeasure/?utm_source=rss&utm_medium=rss&utm_campaign=beacon-a-signal-of-my-displeasure Email marketing and social media consultant for businesses of all sizes. Wed, 15 Feb 2012 14:36:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: David Berkowitz http://isendyouremail.com/2007/11/21/beacon-a-signal-of-my-displeasure/comment-page-1/#comment-47 David Berkowitz Sat, 24 Nov 2007 19:52:00 +0000 http://isendyouremail.com/2007/11/21/beacon-a-signal-of-my-displeasure/#comment-47 Thanks for commenting, Sandi. It's really interesting to see the snowballing backlash to Beacon, though hardly surprising. <br/><br/>I personally think there's more value to the advertiser than you let on, as the News Feed is incredibly valuable real estate, and your endorsement will also hold some degree of weight with your friends, so even if they're not in the market for shoes, for instance, they may well be curious to see a new site, revisit a site they've been to, or just check out what you've been doing online.<br/><br/>The issues of privacy controls should be of a more immediate issue for Facebook, as people need a way to opt out of more than just each individual instance. Thanks for commenting, Sandi. It’s really interesting to see the snowballing backlash to Beacon, though hardly surprising.

I personally think there’s more value to the advertiser than you let on, as the News Feed is incredibly valuable real estate, and your endorsement will also hold some degree of weight with your friends, so even if they’re not in the market for shoes, for instance, they may well be curious to see a new site, revisit a site they’ve been to, or just check out what you’ve been doing online.

The issues of privacy controls should be of a more immediate issue for Facebook, as people need a way to opt out of more than just each individual instance.

]]>