This AdRants post says the best practices for billboard advertising better than I ever could. What is the expression, “The more you add the more you take away”? (Or something to that effect.) I wish more billboard advertisers would heed the sage advice of AdRants imparted in the last paragraph: It’s unfortunate most agencies and [...]
Archive | October, 2007
Heineken A Winner at the U.S. Open
I found this article in Forbes and wanted to talk about it before it was too late. Sports marketing is a personal interest of mine and this piece does a great job of showing how sponsors of the U.S. Open do more than just plaster their logos around the Billie Jean King National Tennis Center [...]
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