http://isendyouremail.com/2007/07/07/can-you-read-me-now/ I Send Your Email is an email marketing resource (strategy and implementation) for companies who want use email as a marketing tool. Sun, 29 Jan 2012 19:23:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://isendyouremail.com/2007/07/07/can-you-read-me-now/comment-page-1/#comment-209 Joel Wed, 29 Aug 2007 18:25:00 +0000 http://sandisolow.wordpress.com/2007/07/07/can-you-read-me-now/#comment-209 I love the iPhone but find it is not ready for prime-time when it comes to working as a Blackberry e-mail replacement. Apple/AT&T hasn't perfected their spam filter and I get hundreds of spam messages with no way to mass delete them. It makes it hard to find client messages among the clutter. I use it for outgoing messages only for now. I love the iPhone but find it is not ready for prime-time when it comes to working as a Blackberry e-mail replacement. Apple/AT&T hasn’t perfected their spam filter and I get hundreds of spam messages with no way to mass delete them. It makes it hard to find client messages among the clutter. I use it for outgoing messages only for now.

]]> http://isendyouremail.com/2007/07/07/can-you-read-me-now/comment-page-1/#comment-208 Anna Talerico Mon, 23 Jul 2007 22:12:00 +0000 http://sandisolow.wordpress.com/2007/07/07/can-you-read-me-now/#comment-208 Sandi, you hit the nail on one of the latest problems with landing pages. With the release of the iPhone and the growing popularity of mobile browsing, how do marketers expect users to view and read landing pages that are already brimming and stuffed with content and copy? Is it really safe for them to assume that their expensive campaigns are being viewed on a desktop or laptop? Is it worth it to them to neglect this increasing group of tech savvy prospects? Landing pages have countless weaknesses and problems - that is why I recommend using conversion paths instead. Conversion paths are a series of pages that segment and qualify users by giving them a series of choices, since all prospects are not created equal. They give small amounts of user-specific information per page and can easily be viewed on mobile devices because of their simplistic design. Conversion paths earn trust, are user friendly, increase conversion rates, and finally, don't give the cold shoulder to iPhone and mobile device users. Sandi, you hit the nail on one of the latest problems with landing pages. With the release of the iPhone and the growing popularity of mobile browsing, how do marketers expect users to view and read landing pages that are already brimming and stuffed with content and copy? Is it really safe for them to assume that their expensive campaigns are being viewed on a desktop or laptop? Is it worth it to them to neglect this increasing group of tech savvy prospects? Landing pages have countless weaknesses and problems – that is why I recommend using conversion paths instead. Conversion paths are a series of pages that segment and qualify users by giving them a series of choices, since all prospects are not created equal. They give small amounts of user-specific information per page and can easily be viewed on mobile devices because of their simplistic design. Conversion paths earn trust, are user friendly, increase conversion rates, and finally, don’t give the cold shoulder to iPhone and mobile device users.

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