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	<title>Comments on: Using Buzz Cola to Garner Movie Buzz</title>
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	<link>http://isendyouremail.com/2007/07/01/using-buzz-cola-to-garner-movie-buzz/</link>
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		<title>By: Sandi K. Solow</title>
		<link>http://isendyouremail.com/2007/07/01/using-buzz-cola-to-garner-movie-buzz/comment-page-1/#comment-203</link>
		<dc:creator>Sandi K. Solow</dc:creator>
		<pubDate>Thu, 05 Jul 2007 13:02:00 +0000</pubDate>
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		<description>Thanks David for your comment.  I agree - if there was a store in Atlanta, I&#039;d check it out for the novelty factor.  But I am not enough of a Simpsons fan to go to a regular 7-Eleven for some Krusty-O&#039;s.&lt;br/&gt;&lt;br/&gt;This promotion has gotten the stores a lot of favorable WOM.  It was a smart promotion for them.</description>
		<content:encoded><![CDATA[<p>Thanks David for your comment.  I agree &#8211; if there was a store in Atlanta, I&#8217;d check it out for the novelty factor.  But I am not enough of a Simpsons fan to go to a regular 7-Eleven for some Krusty-O&#8217;s.</p>
<p>This promotion has gotten the stores a lot of favorable WOM.  It was a smart promotion for them.</p>
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		<title>By: David R Schoenberg</title>
		<link>http://isendyouremail.com/2007/07/01/using-buzz-cola-to-garner-movie-buzz/comment-page-1/#comment-202</link>
		<dc:creator>David R Schoenberg</dc:creator>
		<pubDate>Mon, 02 Jul 2007 22:16:00 +0000</pubDate>
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		<description>If there was a store near me, I would definitely go.  (I am a Simpsons fan, so maybe I don&#039;t represent the masses).&lt;br/&gt;&lt;br/&gt;This is a pretty innovative promotion.  Just the free buzz/PR is worth this stunt.</description>
		<content:encoded><![CDATA[<p>If there was a store near me, I would definitely go.  (I am a Simpsons fan, so maybe I don&#8217;t represent the masses).</p>
<p>This is a pretty innovative promotion.  Just the free buzz/PR is worth this stunt.</p>
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