J.C. Penney’s CMO calls out the dilemma of marketing clutter in his quote announcing the company’s “2007 Back-to-School” campaign: “While traditional marketing remains an important part of our approach, we are focused on incorporating new components into this year’s Back-to-School campaign that will truly reach youth in an authentic way,” said Mike Boylson, chief marketing […]
Archive | July, 2007
Can you read me now?
By Sandi Solow on July 7, 2007 in Email marketing
If you found this blog while searching for “Buzz Cola,” welcome. If not, that’s OK too. Earlier this week my page views spiked because of so many people looking for a place to get their Simpson’s paraphernalia fix. As I mentioned recently, I’d like to explore viewing emails on PDAs. Google seems to have this whole […]
Using Buzz Cola to Garner Movie Buzz
By Sandi Solow on July 1, 2007 in Marketing, The Simpsons, word of mouth
The post I wrote about select 7-Eleven stores being converted to Kwik-E-Marts is one of the most viewed pages on this blog. The magical conversion took place this weekend. Actually, only a dozen of the 6,000 7-Eleven stores have been made over to look like the fictional convenience stores of “The Simpsons” fame. But the […]