Archive | July, 2007

Critiquing J.C. Penney’s Plan

J.C. Penney’s CMO calls out the dilemma of marketing clutter in his quote announcing the company’s “2007 Back-to-School” campaign: “While traditional marketing remains an important part of our approach, we are focused on incorporating new components into this year’s Back-to-School campaign that will truly reach youth in an authentic way,” said Mike Boylson, chief marketing […]

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Can you read me now?

If you found this blog while searching for “Buzz Cola,” welcome.  If not, that’s OK too.  Earlier this week my page views spiked because of so many people looking for a place to get their Simpson’s paraphernalia fix. As I mentioned recently, I’d like to explore viewing emails on PDAs.  Google seems to have this whole […]

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