Comments on: Give BearingPoint a Mulligan http://isendyouremail.com/2007/05/14/give-bearingpoint-a-mulligan/?utm_source=rss&utm_medium=rss&utm_campaign=give-bearingpoint-a-mulligan Email marketing and social media consultant for businesses of all sizes. Wed, 15 Feb 2012 14:36:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Richard Ellis http://isendyouremail.com/2007/05/14/give-bearingpoint-a-mulligan/comment-page-1/#comment-16 Richard Ellis Tue, 15 May 2007 13:01:00 +0000 http://isendyouremail.com/2007/05/14/give-bearingpoint-a-mulligan/#comment-16 Brand awarness can be as important to a business to business company as it is to a consumer one. <a HREF="http://www.bearingpoint.com/portal/site/bearingpoint" REL="nofollow" rel="nofollow">BearingPoint</a> is probably getting a pretty good bang for their buck here. All golf enthauastics and many casual viewers know who Phil Nickelson is. <a HREF="http://www.bearingpoint.com/portal/site/bearingpoint" REL="nofollow" rel="nofollow">BearingPoint's</a> sponsorship costs a lot less than <a HREF="http://www.accenture.com/home/default.htm?viewType=Flash" REL="nofollow" rel="nofollow">Accenture's</a> sponsorship of Tiger Woods. Just because most of us don't purchase their services, a lot of business leaders do and there are a lot of brands out there. Brand recognition can mean the difference between getting in the door and not being asked to bid.<br/><br/><a HREF="http://richardlellisjr.blogspot.com/" REL="nofollow" rel="nofollow">Richard Ellis</a><br/><br/>http://richardlellisjr.blogspot.com/ Brand awarness can be as important to a business to business company as it is to a consumer one. BearingPoint is probably getting a pretty good bang for their buck here. All golf enthauastics and many casual viewers know who Phil Nickelson is. BearingPoint’s sponsorship costs a lot less than Accenture’s sponsorship of Tiger Woods. Just because most of us don’t purchase their services, a lot of business leaders do and there are a lot of brands out there. Brand recognition can mean the difference between getting in the door and not being asked to bid.

Richard Ellis

http://richardlellisjr.blogspot.com/

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