You won’t have to go to Springfield to visit a Kwik-E-Mart in the coming months. Select 7-Eleven stores will be transformed into Homer Simpson’s favorite shopping spot to promote the new Simpsons movie. The front of 11 stores will be transformed to look like the fictional store manned by Apu. No word if they’ll use [...]
Archive | March, 2007
At least they didn’t pick Chewbacca
I saw on TV recently that the U.S. Postal Service had partnered with Lucasfilm to transform the standard blue mailbox into an R2-D2 look-alike. At first glance it seemed kind of clever. But as I gave it more thought, it seemed like an odd marriage to me. To learn why this unholy union took place, [...]
Sports: Taking the interaction off the field with fans
There’s an interesting discussion taking place over on Sports Marketing 2.0. Pat Coyle has highlighted the problems the industry is facing. At the top of the list of problems facing marketers (those in sports and in general), is the challenge to find consumers in today’s media marketplace. Given the title of this blog, that’s a [...]
Crashed Ice: A Sport With One Message
After reading about Red Bull’s creation of a brand new sport through which to market the energy drink in last weekend’s New York Times, I have to say… this is pretty interesting. Why be one of many advertisers in an arena or add your brand name to a single event? Red Bull has sidestepped the [...]
Finding Meebo
At the bottom of the right rail I’ve added a Meebo widget for anyone who stops by to IM me while they’re visiting my blog. I’m trying this as an experiment to see how it works and if anyone will send me a message. Messages can be sent to me whether I’m logged-in to Meebo [...]
Let’s connect
