Comments on: Interactive Advertising – Putting the Fans in the Super Bowl http://isendyouremail.com/2007/01/31/interactive-advertising-putting-the-fans-in-the-super-bowl/?utm_source=rss&utm_medium=rss&utm_campaign=interactive-advertising-putting-the-fans-in-the-super-bowl Email marketing and social media consultant for businesses of all sizes. Wed, 15 Feb 2012 14:36:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: penelope http://isendyouremail.com/2007/01/31/interactive-advertising-putting-the-fans-in-the-super-bowl/comment-page-1/#comment-8 penelope Sat, 03 Feb 2007 02:20:00 +0000 http://isendyouremail.com/2007/01/31/interactive-advertising-putting-the-fans-in-the-super-bowl/#comment-8 Another interesting aspect about user generated content with these ads is that Anheuser-Busch held a contest for twenty or so of their ad agency's summer interns to come up with a Super Bowl ad. It's not as widespread as what you're talking about. But the contest is a great way to get viral marketing going about the company and the product among that tough-to-reach twentysomething guy market. And it's a great way to make that demographic feel like they're connecting/contributing to the brand. <br /><br />Here's an article about the contest in the WSJ online.wsj.com/page/2_0133.html (subscription only) Another interesting aspect about user generated content with these ads is that Anheuser-Busch held a contest for twenty or so of their ad agency’s summer interns to come up with a Super Bowl ad. It’s not as widespread as what you’re talking about. But the contest is a great way to get viral marketing going about the company and the product among that tough-to-reach twentysomething guy market. And it’s a great way to make that demographic feel like they’re connecting/contributing to the brand.

Here’s an article about the contest in the WSJ online.wsj.com/page/2_0133.html (subscription only)

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