Comments on: Full or Cluttered? http://isendyouremail.com/2006/11/08/full-or-cluttered/ I Send Your Email is an email marketing resource (strategy and implementation) for companies who want use email as a marketing tool. Sun, 29 Jan 2012 19:23:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: seth godin http://isendyouremail.com/2006/11/08/full-or-cluttered/comment-page-1/#comment-139 seth godin Thu, 09 Nov 2006 13:00:00 +0000 http://sandisolow.wordpress.com/2006/11/08/full-or-cluttered/#comment-139 Thanks for reading, Sandy<br /><br />I actually think they are pretty different analyses.<br /><br />In my case, I'm saying that even if you're the only choice, the only product in a category, you're invisible until the consumer decides she has a problem (quick, name three brands of prosthetic arms! You can't. I hope you never can. But if you needed one, you could).<br /><br />Clutter is noise, pure and simple, noise that makes it hard to find a coffee shop in Times Square, even if you're looking. Thanks for reading, Sandy

I actually think they are pretty different analyses.

In my case, I’m saying that even if you’re the only choice, the only product in a category, you’re invisible until the consumer decides she has a problem (quick, name three brands of prosthetic arms! You can’t. I hope you never can. But if you needed one, you could).

Clutter is noise, pure and simple, noise that makes it hard to find a coffee shop in Times Square, even if you’re looking.

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