Archive | November, 2006

NBC Sells AND Produces Ads

I wanted to point out Jon Fine’s most recent column for BusinessWeek, which discusses the new role NBC is taking with some of its key advertisers. While not so much a discussion of on-point marketing or anything that cuts through the clutter, it’s interesting to point out that the network has found a way to […]

Continue Reading 0

The Smell of Success?

Kraft is sponsoring a special issue of People magazine with ads that allow readers to experience the smell of one of the products being advertised. Kraft believes the more a reader can play with the ad, the better the recall of its message, says Gary Gruneberg, director of media buying for Kraft Foods. The idea […]

Continue Reading 2

Full or Cluttered?

Seth Godin’s column today touches on what I call clutter. He uses the term “full.” His posting is an interesting take on how repetition of a message can pay off. While I think the marketplace is cluttered and only the relevant content finds its way to an audience, Godin believes consumers are full until they’re […]

Continue Reading 1

Reaching a Virtual Audience for Real-Life Action

Another posting I found interesting today – this interview Nedra Kline Weinreich conducted with CDC Second Life representative John Anderton about how the organization is using the virtual arena to carry out its mission of public health advocacy and education. I really like how the agency has chosen this platform for communicating with its audience. […]

Continue Reading 0