Here’s a great posting about the placement of messages by Seth Godin. With the abundance of clutter, if a message with information about a product I need is mis-placed, it’s likely to go unnoticed (un heard). A key to success is being in the right place at the right time. Right message, right location – [...]
Archive | November, 2006
NBC Sells AND Produces Ads
I wanted to point out Jon Fine’s most recent column for BusinessWeek, which discusses the new role NBC is taking with some of its key advertisers. While not so much a discussion of on-point marketing or anything that cuts through the clutter, it’s interesting to point out that the network has found a way to [...]
The Smell of Success?
Kraft is sponsoring a special issue of People magazine with ads that allow readers to experience the smell of one of the products being advertised. Kraft believes the more a reader can play with the ad, the better the recall of its message, says Gary Gruneberg, director of media buying for Kraft Foods. The idea [...]
Full or Cluttered?
Seth Godin’s column today touches on what I call clutter. He uses the term “full.” His posting is an interesting take on how repetition of a message can pay off. While I think the marketplace is cluttered and only the relevant content finds its way to an audience, Godin believes consumers are full until they’re [...]
“I just want my stuff”: RSS feeds & You
I’m a relative newcomer to the world of RSS readers and am now wondering how I ever lived without my Google reader or Bloglines page. Once upon a time I would manually check each blog I liked and found that I was missing content if I didn’t stop by each page frequently enough. Needless to [...]
Reaching a Virtual Audience for Real-Life Action
Another posting I found interesting today – this interview Nedra Kline Weinreich conducted with CDC Second Life representative John Anderton about how the organization is using the virtual arena to carry out its mission of public health advocacy and education. I really like how the agency has chosen this platform for communicating with its audience. [...]
First and Goal: Philips Eyes a TD for its Medical Devices
Philips Electronics has taken a novel approach to eliminating the clutter surrounding its ads. The electronics giant has purchased all of the national ad time available in this Saturday’s football game between Texas and Oklahoma State that’s being televised by TBS. You can read the particulars of the arrangement in this Wall Street Journal story. [...]
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